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2016 Oakland Raiders Gameday 5

C O M M I T M E N T T O E X C E L L E N C E AL DAVIS Gameday MAGAZINE 13 Al Davis, a true legend, was a maverick, a giant among giants, a hero, a leader, a mentor and a friend. He was an innovator, a pioneer with a deep love and passion for football. His contributions to the game are immeasurable. Because he dared to dream, his legacy will endure forever through generations of players, coaches, administrators and fans. Al Davis was a champion of diversity who maintained the courage of his convictions, often saying he’d rather be feared than respected. His loyalty for his team was unmatched, and that passion we all loved was best exemplified by three of his famous phrases: “Commitment to Excellence” … “Pride and Poise” and “Just Win, Baby.” Davis always said, “The fire that burns the brightest in this organization is the will to win.” A flame, initially lit by Raiders legend John Madden in October 2011, now stands at the Coliseum, continuing to blaze, much like the legacy of the man who presided over the Raiders for 49 seasons. Davis rewrote the standard for leadership and his famous Silver and Black was founded on a series of unshakeable principles. Said Davis: “What’s important to me, the legacy that we leave, is the greatness of the Raiders. I wanted to build the finest organization in professional sports … for all time. I think I’ve done what I wanted.”


2016 Oakland Raiders Gameday 5
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