Brad Seely Special Teams COORDINATOR Brad Seely, entering his 28th season as an NFL assistant coach, is in his second year as the Raiders special teams coordinator. Seely, in his seventh assignment in charge of a team’s special teams unit, has previously directed those of the Carolina Panthers, New England Patriots, Cleveland Browns and San Francisco 49ers. In 38 years of coaching, Seely has also served NFL stints with the New York Jets and Indianapolis Colts. Additionally, he spent 11 seasons at the collegiate level. In his first season at the helm of Oakland’s special teams unit, Seely directed a special teams unit that led the league in kickoff return yards (1,268) and total return yards (1,540). In coverage, the Raiders allowed only 22.7 yards per kickoff return, improving from 32nd in the league in 2014 to 13th in 2015. Under his guidance, the team also blocked five combined extra points and field goals, tied for the most in a season by any NFL team since 1995. In 2015, Seely also helped P Marquette King improve his accuracy and precision, leading to one of the most prolific punting seasons in team history. King placed 40 of his 83 punts inside the opponents’ 20-yard line, a franchise record and the second most in the NFL in 2015. King earned AFC Special Teams Player of the Week honors after placing a team-record six punts inside the San Diego Chargers’ 20-yard line in Week 16. Seely spent the four seasons with the San Francisco 49ers from 2011-14, overseeing one of the top units in the NFL. During that time span, the 49ers tied (New England Patriots) for the most field goals converted (130), ranked second in net punting average (41.9), second in gross punting average (48.2) and seventh in opponent punt return average (8.3). In 2014 under Seely, the 49ers special teams unit was led by K Phil Dawson and P Andy Lee. Dawson connected on 25-of-31 field goal attempts, including the second most made field goals in the league of 50-or-more yards. He also became one of 20 players in NFL history to surpass 1,500 points scored for his career. Lee finished the season with the sixth highest punting average (46.8) in the NFL. In 2013, San Francisco’s special teams unit ranked second in the NFL according to The Dallas Morning News’ Rick Gosselin’s annual special teams rankings. Dawson set a franchise record with 27 consecutive field goals made. Dawson also set single-season career highs with 140 points, 44 made PATs and 32 made field goals. Lee ranked third in the NFL with a 48.2 gross punting average and fourth in net punting average (41.7). Under Seely’s direction in 2012, the 49ers fielded one of the strongest special teams units in the NFL. Lee led the NFL with 43.2 net punting average, while also ranking fifth in the league with a 48.0 gross punting average, on his way to All-Pro honors. San Francisco also led the NFL in starting field position (31.8-yard line) and ranked second in the NFL in opponents starting field position (24.9-yard line). In Seely’s first year with the 49ers in 2011, the special teams unit emerged as one of the best in the NFL. K David Akers set the NFL single-season record for most field goals (44) and points with no touchdowns (166). Lee set the NFL record with a 44.0 net punting average, while the 49ers led the NFL in average starting field position (33.5-yard line) and opponents average starting field position (24.3-yard line). Both Lee and Akers earned All-Pro and Pro Bowl selections. For his efforts, Seely was named Special Teams Coach of the Year by Gosselin. Seely spent the 2009-10 seasons with the Cleveland Browns, garnering Special Teams Coach of the Year honors in 2009 after leading the Browns to the top ranking in Gosselin’s rankings. In 2010, his unit led the NFL in kickoff coverage and his punt coverage team ranked fifth. KR Josh Cribbs also earned Pro Bowl honors in each of Seely’s seasons in Cleveland. Seely’s special teams unit led the NFL in kickoff coverage, while ranking fifth in the NFL in punt coverage in 2010. In 2009, Seely was named Special Teams Coach of the Year after leading the Browns to a league-best special teams ranking according to Gosselin’s formula. It marked Seely’s fifth topfive finish for his special teams units since 1990. Prior to joining the Browns, Seely spent 10 seasons as the New England Patriots special teams coach (1999-2008), where he was part of three Super Bowl championships. Over the span of his tenure in New England, the Patriots led the NFL in kickoff return average (23.5), were fourth in field goal percentage (83.4) and ranked eighth in punt return average (9.9). In addition, his units registered 11 returns for touchdowns, including eight on kickoffs, a figure that tied for second in the NFL over that 10-year stretch. In 2007, Seely helped the club record the first 16-0 regular season in NFL history. K Stephen Gostkowski set an NFL record for PATs in a season with 74. Gostkowski also finished third in the league in total points. Seely’s punting unit ranked fourth in the league in 2005, averaging 44.6 yards per punt. In 2003, New England’s special teams units led the AFC in numerous categories, as the punt coverage unit allowed just 6.3 yards per punt return, and New England ranked fourth in the NFL with a 23.8 kickoff return average. Seely also helped produced a total of three special teams Pro Bowlers (K Adam Vinatieri, LB Larry Izzo and Gostkowski). He also tutored the AFC’s leading kick returner on two occasions (RB Kevin Faulk in 2002 and 28 Gameday MAGAZINE WR Bethel Johnson in 2003) and leading punt returner (WR Troy Brown in 2002). Serving on the coaching staff of the Carolina Panthers from 1995-98, Seely helped coach an expansion team to an NFC Championship Game appearance in just its second season. In 1996 and 1997, Panthers WR Michael Bates became the first player in 35 years to lead the league in kick return average in consecutive seasons, earning two consecutive trips to the Pro Bowl for his efforts. In 1996, Seely earned Special Teams Coach of the Year honors. He also had the league’s best kicker, as K John Kasay set a then-NFL single-season record with 37 field goals. In addition to the success of Bates and Kasay, Carolina also boasted one of the league’s top coverage units as the Panthers led the NFL in opponents average punt return (5.4) and ranked fifth in opponents average kickoff return (20.1) in 1996. Seely began his NFL career in 1989 with the Indianapolis Colts, serving as their special teams/tight ends coach for five years (1989-93). During his time with Colts, he assisted in the development of two Pro Bowl special teamers, P Ron Stark and WR Clarence Verdin. In 1992, the Colts had the NFL’s top specials teams unit based on Gosselin’s special teams rankings. Seely then coached the New York Jets’ special teams for one year (1994), and in that season, New York ranked fifth in the league in opponents kickoff return average (19.6) and sixth in opponents punt return average (6.8). Seely’s collegiate coaching career began as an assistant coach at South Dakota State in 1978. He then moved on to become a graduate assistant at Colorado State in 1979, before being named the Rams offensive line coach in 1980. Seely then served as the offensive line coach at Southern Methodist (1981), North Carolina State (1982), Pacific (1983) and Oklahoma State (1984-88). 28th season in NFL 2nd season with Raiders Coaching Background YearS College/Pro Team Position Coached 1978 South Dakota State Assistant Coach 1979 Colorado State Graduate Assistant 1980 Colorado State Offensive Line 1981 SMU Offensive Line 1982 North Carolina State Offensive Line 1983 Pacific Offensive Line 1984-88 Oklahoma State Offensive Line 1989-93 Indianapolis Colts Special Teams/ Tight Ends Coach 1994 New York Jets Special Teams Coach 1995-98 Carolina Panthers Special Teams Coach 1999-2008 New England Patriots Special Teams Coach 2009-10 Cleveland Browns Assistant Head Coach/ Special Teams Coord. 2011-14 San Francisco 49ers Assistant Head Coach/ Special Teams Coord. 2015-16 Oakland Raiders Special Teams Coord.
2016 Oakland Raiders Gameday 8
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