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2016 Russell Athletic Bowl

L I F T O R L A N D O MISSION Home field advantage. Since our first bowl game in 1947, Florida Citrus Sports has served children and residents in need in the Orlando community. When Camping World Stadium was rebuilt in 2014, we began a new era for that mission. Together with residents and business leaders, we’re using the stadium to create pathways of opportunity for low-income neighbors in its shadow. PROBLEM In America today, the greatest social determinant affecting a child’s probability of success in life is the zip code where he or she lives. According to the Economic Innovation Group’s Distressed Communities Index, which calculates distress scores for every zip code in America, 32805 (containing the neighborhoods surrounding Camping World Stadium) was the most distressed zip code in Central Florida. 21x 34% Understanding chronic poverty: • CONCENTRATED POVERTY – Our historically segregated, downtown neighborhoods remain pockets of dense poverty. • GENERATIONAL POVERTY – When families live in poverty generation after generation, it becomes difficult to imagine a different way of life is possible. • TOXIC CHARITY – Relief and betterment programs alone have proven unsuccessful in transforming impoverished neighborhoods. • GENTRIFICATION – Increasing investment in downtown’s westward expansion threatens to displace families in poverty. 1 8 2 0 1 6 R U S S E L L AT H L E T I C B O W L “ “ THE APPROACH LIFT Orlando, co-founded by Florida Citrus Sports to address the problems of the West Lakes neighborhoods, represents a new approach to community transformation based on a combination of research-based best practices: PLACE MATTERS – Concentrating investment in a single neighborhood area COLLABORATION – A collective impact approach with accountability for results PEOPLE FIRST – Practicing asset-based community development THINK HOLISTIC – Transforming both individuals and their neighborhood BUSINESS-LED – Leverage the unique attributes of community-minded business leaders to drive positive change The Villages at West Lakes Orlando, FL 11.10.2015 2014050.00 km/zz Copyright © JHP 2015 Not for Regulatory Approval, Permit or Construction: John Schrader Registered Architect of State of Florida, Registration No. AR97439 1 Rendering 0’ 50’ 100’ 200’ $18,431 The median income is below the poverty line at $18,431 a year The crime rate for assaults is 21 times higher than the national average Only 34% of residents are high school graduates WE WANT TO CREATE A NEW KIND OF COMMUNITY WHERE PEOPLE OF DIFFERENT RACES, DIFFERENT ECONOMIC CONDITIONS, WORK TOGETHER AND PLAY TOGETHER. - WARREN BUFFETT, CO-FOUNDER OF PURPOSE BUILT COMMUNITIES


2016 Russell Athletic Bowl
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