164_Anthem Annual 2017 February Edition.p1

2017 Anthem Annual February

All-Star Race held each May at Charlotte Motor Speedway. As part of its agreement with Monster Energy, NASCAR unveiled a new official brand identity that replaces the familiar bar mark used by the sanctioning body since 1976. The new brand mark and the Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR. “Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said NASCAR Chairman and CEO Brian France, the sport’s third-generation leader. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. This is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.” Monster Energy will engage with fans in creative, innovative ways at all tracks where the Monster Energy NASCAR Cup Series will compete. “Monster Energy has an established and versatile history in motorsports, and we’re thrilled to take this historic next step,” said Rodney Sacks, Monster Beverage chairman and CEO. “We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out.” Points Matter More In January, NASCAR, in collaboration with industry stakeholders, announced changes to the competition format across all three national series — the Monster Energy NASCAR Cup Series, NASCAR XFINITY Series and the NASCAR Camping World Truck Series. Starting at Daytona International Speedway, each race in the Monster Energy NASCAR Cup Series, XFINITY Series and Camping World Truck Series will consist of three stages per race. “These are enhancements that the NASCAR fan has long sought, and the entire industry has worked hard to develop a better racing format for our fans,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “This format puts a premium on every victory and every in-race position over the course of the season. Each point can eventually result in winning or losing a championship.” The length of each stage depends on the track. The goal in the first two stages is the same: be one of the top-10 finishers of the stage. Championship points will be awarded “We look forward to interacting with the millions of passionate NASCAR fans week-in, week out.” — Rodney Sacks, Monster Beverage Chairman and CEO NASCAR Executive Vice President and Chief Racing Development Officer Steve O’Donnell spoke on stage about competition changes to the 2017 Monster Energy NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Chris Graythen/NASCAR Media via Getty Images 164 ANTHEM MOTORSPORTS ANNUAL


2017 Anthem Annual February
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