INNOVATORS IN COLLEGE FOOTBALL
For Peach Bowl, Inc., college football season lasts all year.
As a driving force in the bowl business, the organization
has positioned itself squarely on the cutting edge of the
industry while successfully establishing a name that
resonates with college football fans throughout the year.
“We are constantly striving to make Peach Bowl, Inc.
relevant year-round in a meaningful and significant way,”
said Gary Stokan, Peach Bowl, Inc. CEO and president.
Stokan has found a way to achieve that goal.
His company created and operates the Chick-fil-A Peach
Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl
Challenge charity golf tournament and also manages the
day-to-day operations of The Dodd Trophy, college football’s
most coveted coach of the year award. In addition, Peach
Bowl, Inc. was the original recruiter and founding sponsor
of the Chick-fil-A College Football Hall of Fame in Atlanta.
For those not familiar with its history, it may come as a
surprise that what stands today as an innovator in college
football, once struggled for many years to find its place in
the Atlanta sports scene.
Founded by the Georgia Lion’s Club in 1967, the organization
hosted its first NCAA-sanctioned Peach Bowl game in
Atlanta in 1968. During its formative years, however, the
Peach Bowl struggled to gain traction due to a long run
of poor weather. That all changed when the game moved
inside the Georgia Dome in 1992, along with the arrival of
Chick-fil-A as the title sponsor in 1996.
The first extension to the Peach Bowl, Inc. family of
events came in the spring of 2007 with the inaugural
Chick-fil-A Peach Bowl Challenge charity golf tournament.
The event brings together college coaches and celebrity
alumni partners to compete for scholarship money. This
year, the Chick-fil-A Peach Bowl Challenge featured
11 teams and distributed $812,520 in scholarship and
Kicking off the 2018 college football season, No. 9 Auburn defeated No. 6 Washington 21-16 in the Chick-fil-A Kickoff Game at Mercedes-Benz Stadium.
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