PEACH BOWL, INC.:
GIVING BACK THROUGH HIGHER EDUCATION
Most fans know Peach Bowl, Inc. as a leader in college football, but what they may not
know is how far that leadership extends off the field.
Long known as “College Football’s Most Charitable Bowl Organization,” Peach Bowl, Inc.
has turned its attention to supporting higher education – most notably through its endowed
scholarship program and academic mentoring program in the Atlanta Public School system.
Over the past decade, the Bowl has strengthened its commitment to education, most recently
through the creation of its Endowed Scholarship Program in 2007– an initiative that currently
operates Chick-fil-A Peach Bowl scholarships at 30 universities with combined assets of more
than $6.3 million. Through those scholarships, the Bowl is providing tuition support for dozens
of students for the 2018-2019 academic year, a number that is expected to continue to grow.
The academic support that Peach Bowl, Inc. provides enables students to partake in activities
that were once out of reach. For a majority of the students, receiving these funds has helped
alleviate the financial burden and economic strain that pursuing higher education brings.
These scholarships have prevented students from having to get second –and in some cases,
third – jobs, freeing up time to focus on their academics, engage in extracurricular activities
or even join a club on campus.
Peach Bowl, Inc. is also invested in education in its home community by sponsoring and
operating an academic mentoring program within Atlanta Public Schools. Since 2007, the Bowl
has sponsored the Play It Smart program, providing $150,000 annually to fund the initiative in
all 11 Atlanta Public High Schools. To date, the Bowl has contributed approximately $2 million
in support of the program.
The program provides an “Academic Coach” to serve student-athletes in the high schools.
That coach serves many roles for the students, including advocate, counselor, mentor, tutor
and friend, with the goals of keeping the student in school, helping improve study habits and
grades, preparing for and completing college entrance exams, and transitioning into college.
Last year, seniors achieved a 100 percent graduation rate, while 96 percent took the ACT/
SAT and applied to college – figures that far surpass those of their peer group. What’s more,
participants have access to Chick-fil-A Peach Bowl Endowed Scholarships. In fact, 16 of the
current students receiving financial support are graduates of the program.
With a commitment to educational support unmatched in the Bowl industry, it’s clear that the
Peach Bowl, Inc. impact will continue to grow minds and improve futures for years to come.
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