With the Chick-fil-A Kickoff Game paving the way for a
surge of emerging neutral site games during the opening
weekend, along with the Chick-fil-A Peach Bowl’s recently
announced contract with the College Football Playoff to
remain a New Year’s Six Bowl through the 2025-26 football
season, the future is bright for both Peach Bowl, Inc. and
the city of Atlanta, the Capital of College Football.
Auburn linebacker Deshaun Davis recorded seven tackles versus No. 6
Washington at the 2018 Chick-fil-A Kickoff Game.
From the Huskies’ 10, Jarrett Stidham hit a leaping Sal Cannella in
the end zone for Canella’s first career touchdown and a 6-0 lead in
the first quarter.
that includes tough matchups to start the season. As
the nation’s longest-running kickoff game, the Chick-fil-A
Kickoff Game has elevated opening weekend and placed a
focus on the scheduling of competitive out-of-conference
opponents in a neutral setting.
“Our goal is to continue to build the entire weekend into
a celebration of college football. Our sport deserves a
signature event with nationally significant teams squaring
off in the first weekend and we’ll continue to meet that
need,” added Stokan.
For the city of Atlanta, the Chick-fil-A Kickoff Game is
more than just a football game; it’s a landmark event that
attracts tens of thousands of fans to the city. Since its
inception in 2008, the Chick-fil-A Kickoff Game has drawn
965,635 fans to the city and generated $397.5 million in
economic impact for Atlanta.
The Chick-fil-A Kickoff Game also provides fans with a
traditional bowl atmosphere and experience at the start
of the season with events like FanZone presented by Coca-
Cola, Tailgate Town built by the Home Depot and individual
team tailgate parties. All told, tens of thousands of fans
enjoy game day at the various events before the game
Moving forward in the College Football Playoff era, neutralsite
games like the Chick-fil-A Kickoff Game will take on an
even more significant role as strength of schedule becomes
an integral part of a team’s national championship run.
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