WELCOME TO THE CAPITAL OF COLLEGE FOOTBALL
Las Vegas has casinos, Orlando has theme parks and
Atlanta has … college football.
In no other city is college football so integrated into its
culture like it is in Atlanta. College football lives here.
From high-caliber matchups to open the season at the
Chick-fil-A Kickoff Game, to five decades of classic
Chick-fil-A Peach Bowls, and memorable SEC Championship
showdowns, the city hosts
some of the sport’s biggest
games on an annual basis.
Last season alone, the
city hosted two sold-out
Chick-fil-A Kickoff Games
in September (Florida State
vs. Alabama, Tennessee
vs. Georgia Tech), the SEC
Championship Game in December (Georgia vs. Auburn),
the Chick-fil-A Peach Bowl on New Year’s Day (UCF vs.
Auburn) and its first-ever College Football Playoff National
Championship in January (Alabama vs. Georgia).
“There’s no other city in America that had that number of
highly ranked teams and big events over the last year,” said
Peach Bowl, Inc. CEO and President Gary Stokan. “As a
result, Atlanta saw an unprecedented economic boost and
national exposure from those games.”
It’s no secret that tourism can be an economic engine for a
city, but you’d be hard-pressed to find another market that’s
so reliant on the sport to boost its economy. In fact, when it
was all said and done, five of the top seven highest-attended
events in Atlanta were college football games. That’s quite an
impressive stat for the nation’s fourth-largest convention town.
Peach Bowl, Inc. events alone recently eclipsed the $1
billion mark in cumulative economic impact since 1999 and
consistently deliver an annual average of nearly $75 million
in economic impact and $4.4 million in direct tax revenue for
Aside from the games themselves, Atlanta is home to the
sport’s national shrine with the Chick-fil-A College Football
Hall of Fame, and also hosts the Home Depot College
Football Awards each December.
But Atlanta’s claim as the Capital of College Football truly
stems from a concerted effort from leaders within the
Atlanta sports community to take ownership of a sport that
its residents have valued for generations.
Quarterbacking this effort and playing a major role in helping
shape college football’s presence in Atlanta for 50 years has
been Peach Bowl, Inc.
“If there is a major college football event in Atlanta, Peach
Bowl, Inc. has been a big part of it. We reinvented the Kickoff
Game model, earned our way into the New Year’s Six,
delivered a College Football Playoff Semifinal and created
a path to host the National Championship in Atlanta,” says
Stokan. “We also recruited the Chick-fil-A College Football
Hall of Fame and played a leading role in bringing the SEC
Championship here. We’ve accomplished a lot these last
few years, and look forward to continuing to grow Atlanta’s
reputation as the Capital of College Football for decades to
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