Raiders in the Community
2018 Raiders Gameday 97
The Oakland Raiders Community Relations department is
dedicated to making a difference within the community. The
department strives to promote the Raiders brand by enriching
the lives of others through outreach programs, initiatives, and
partnerships. The Community Relations department oversees and
supports a variety of community programs, which are primarily
focused in the areas of education, health and fitness, youth football,
volunteerism, and civic involvement. These programs impact tens of
thousands of children and families each year.
Each year the Raiders partner with local school districts and
nonprofits in an effort to promote the importance of education,
academic excellence, and higher learning. In 2017, the Raiders
partnered with organizations such as Girls Inc. of Alameda County,
the Davis Street Family Resource Center, Clark County School
District, and the Oakland Unified School District to recognize local
students and educators for their achievements in the classroom and
to promote the pursuit of higher education.
NFL Play 60 is the National Football League’s youth, health and fitness
campaign. Designed to help tackle childhood obesity, Play 60 focuses
on making the next generation of kids the most active and healthy by
encouraging them to get at least 60 minutes of physical activity every
day. The Raiders implement the Play 60 message through a variety of
in-school and after-school programs – all emphasizing the importance
of physical fitness and healthy lifestyles. In 2017, the Raiders hosted
over 25 Raiders Junior Training Camps at elementary and middle
schools in Las Vegas and Oakland, extending the Play 60 message to
over 4,000 children.
USA Football, the sport’s national governing body, leads the game’s
development, inspires participation and ensures a positive experience
for youth and high school athletes. Throughout the year, the Raiders
support a number of USA Football programs, which concentrate on
coaching and parents’ education, concussion awareness, equipment
fitting, Heads Up Football, and heat and hydration.
The Community Relations department works with both current and
former players, as well as other members of the organization, to
participate in community outreach efforts. In 2017, 73 different
Raiders players participated in 55 unique community outreach events.