MORE THAN A TASTE OF PHILADELPHIA A SEARCH FOR A CHEESESTEAK IN LONDON TURNED INTO A CALLING FOR PHILLY NATIVE JP TETI
BY VAUGHN JOHNSON
LONDON – Supply and demand is a term
often used in business.
Whenever there is a demand for a
product, someone typically figures out a
way to supply it.
The demand typically comes from a
large sample size of people. For JP
Teti, that demand was just one
Teti was born and raised in South
Philadelphia and wears his pride for the
city like a badge of honor no matter where
he goes. And, like most Philadelphians, he
enjoys a good cheesesteak.
That love of Philadelphia and cheesesteaks
went with him when he attended business
school in London, and while enjoying a night
out in the city with some of his friends in
2011, Teti craved a cheesesteak.
His friends didn’t even know what a
cheesesteak was, but Teti assured them that
this was worth the search.
“Trust me, this is going to be amazing,”
Teti recalls telling his friends.
In Teti’s mind, a city as diverse as London
had to have a cheesesteak somewhere.
Anywhere. It had to be a quick Google
30 PHILADELPHIA EAGLES GAMEDAY MAGAZINE
But much to his surprise, the hearty
sandwich was nowhere to be found. Teti
went from having cheesesteaks practically
at his fingertips to having none anywhere
Instead of sulking in a cheesesteak-less
city, Teti decided to do something about it.
After seven years of incremental steps and
numerous hurdles, Teti opened Passyunk
Avenue, a brick-and-mortar homage to
Philadelphia sports, food, and culture, back
on April 5.
Sitting on a small street in London,
Passyunk Avenue immediately jumps out
even to someone with no knowledge of
Philadelphia and its culture.
The color scheme is vibrant and the smell
of cheesesteaks and wings coming out of it
is outside of the norm for London.
On the inside, the décor has Teti’s passion
and love for Philadelphia all over it. The
walls are littered with jerseys and one, in
particular, is emblazoned with a mural that
encompasses everything Philadelphia —
from Rocky to Benjamin Franklin to old
The lower level of the bar features a
tribute to the Eagles’ victory in Super Bowl
LII. The Philly Special is diagrammed on the
wall and patrons can buy a beverage from
the “Nick Foles Bar.”
“What we endeavored to do with this
concept is basically create what we termed
a Philly-style dive bar with a great menu of
Philly delicacies, where the second you step
in the front door you feel like you stepped
into a tavern in South Philly,” Teti says.
“You hang with us for a while, you have
some great drinks, you have some great
food, you have some good conversation,
hopefully, along the way, too, and you just
hang out in a really comfortable place.”
Teti stands outside of Passyunk Avenue
with a grin from ear to ear, beaming with
pride in what he helped create.
“JP and Passyunk Avenue aren’t just a
theme, and it’s not just the food or the
décor,” says Joey Pasterino, a Hammonton,
New Jersey native who works at Passyunk
Avenue. “It’s an atmosphere. It’s home away
Passyunk Avenue is the final step in a long
process that started after Teti’s fruitless
search back in 2011.
At that point, the demand for a
cheesesteak in London began – and ended –
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