2018-19 ST. LOUIS BLUES YEARBOOK 9
PRESIDENT AND CEO OF BUSINESS OPERATIONS
Chris Zimmerman was named President and CEO of Business Operations for the Blues on June 16, 2014. He oversees
all aspects of the Blues’ business operations, as well as the Enterprise Center and the Blues’ role and interest in
the Peabody Opera House.
During his tenure, Zimmerman has led a resurgence of the franchise’s front office. In 2015-16, he guided the organization
to its most successful financial season in team history, drawing record revenue by cultivating new business
opportunities and increasing sales across all organizational platforms. The following season, Zimmerman helped
St. Louis earn the opportunity to host the NHL’s marquee regular season event – the Bridgestone NHL Winter Classic
– at Busch Stadium. Zimmerman continued to build on that success in the summer of 2017, facilitating legislation
that will aid in a multi-million dollar renovation to Scottrade Center which will allow St. Louis continue to compete
for major national sporting events, concerts, and more.
Zimmerman has dedicated his efforts to expanding the Blues and hockey’s footprint throughout the St. Louis community,
the state of Missouri and the Midwest as a whole. Zimmerman helped architect the Blues’ Hockey STL 2020,
an initiative which aims to increase the growth of hockey by 70% in the St. Louis region by 2020. The campaign is
focused on introducing the game of hockey to over 25,000 kids per year, lowering cost barriers and communicating
the awards of playing the game. Hockey STL 2020 also supports new rink development, and on Aug. 16, 2018, the
Blues, in partnership with the city of Maryland Heights and the St. Louis Legacy Ice Foundation, broke ground on a
new regional, multi-sheet, hockey facility in Maryland Heights. The ice center will be the only one of its kind within
a 500-mile radius of St. Louis and will host hockey at every level from learn-to-play to the NHL.
In conjunction with his efforts to continue to expand the organization’s presence in the community and grow the
game of hockey through the region, Zimmerman serves on the Board of Directors of the St. Louis Sports Commission,
Blues for Kids, Downtown St. Louis, and the Legacy Ice Foundation.
Zimmerman came to the Blues with more than 30 years of experience in sports, marketing, and business management.
Prior to joining the club, he spent four years as the President of Easton Sports, while also serving on the
Los Angeles Kings’ Business Advisory Group. From 2006 to 2009, he was President, CEO, and Alternate Governor of
the Vancouver Canucks, where he led a number of key initiatives to create new revenue streams, expand the club’s
digital presence, enhance community involvement, and develop innovative programs with the team’s corporate
partners. He was also chosen to be a member of the NHL’s Business Advisory Council.
Prior to joining the Canucks, Zimmerman was with Nike for 11 years, where he served in several capacities, including
North America Advertising Director, General Manager of Nike Golf, and President and CEO of Nike Bauer Hockey.
In all of his roles, Zimmerman was responsible for driving dramatic growth for the Nike brand by capitalizing on new
product categories and leveraging numerous strategic business relationships.
Zimmerman played hockey at the University of Vermont, and he served as an assistant hockey coach at Babson
College while working toward his MBA there. Zimmerman, along with his wife Emily and daughter Katie, relocated
to St. Louis when he joined the Blues. His son Ted is currently studying Sports Management at the University of