TEAM NAME AND EMBLEM
In 1967 the city of St. Louis was awarded an NHL franchise. The selection of the team’s name was an easy one for owner Sid Salomon Jr. “The name of
the team has to be the Blues” exclaimed Salomon, after being awarded the new franchise. “It’s part of the city where W.C. Handy composed his famed
song while thinking of his girl one morning.”
The River City of St. Louis has a tradition for blues singers, and the team name represents its rich history. Salomon said, “No matter where you go in
town there’s singing, that’s the spirit of St. Louis.”
The emblem the team proudly displays on their sweater is the Blue Note. The Blue Note was taken from the music scale and represents the team’s
name. Although the Blue Note has been enhanced and modernized, it remains a St. Louis tradition.
The 1997-98 season saw the Blues introduce an “alternative sweater” in January that celebrates a traditional look with a nod to the future. A streamlined
Blue Note reminiscent of Blue Notes worn on earlier jerseys is the foundation of the new look. A new “word mark” which introduced navy blue to
the team’s name and logo was phased in during the season along with the new, restored Blue Note.
The 1998-99 season saw the team unveil a new road uniform with the same clean, colorful design as the Blues’ home sweater. This road uniform
completed the transition to a totally new look on the road and at home.
In 2007-08, the Rbk EDGE Uniform System was introduced, marking the first time in the history of North American professional sports that a uniform
innovation had been implemented League-wide.
On Nov. 21, 2008 vs. Anaheim, the Blues introduced their first ever third jersey. In contrast to previous Blues uniforms which were (and are) primarily
accented in royal blue and gold, the third jersey and matching socks featured more emphasis on navy blue and white. The logo on the crest of the
jersey featured the time-honored Blue Note against the Gateway Arch.
On June 20, 2017, the NHL and adidas unveiled the ADIZERO Authentic NHL home jerseys and uniforms for all 31 teams. For the design, the adidas
worked closely with the Blues to respectfully preserve the team’s current uniform identity when moving to the new ADIZERO technology platform. The
ADIZERO innovations provide NHL players with lighter jerseys with a cooler feel and increased durability.
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