chief executive officer of AMB Group, LLC
teve Cannon was named chief executive
officer of AMB Group, LLC
in December of 2015, assuming
the day-to-day leadership of the company’s
for-profit businesses. Cannon leads all
business operations of the National Football
League’s Atlanta Falcons, Atlanta United of
Major League Soccer, Mercedes-Benz Stadium,
PGA TOUR Superstore and Mountain
Sky Guest Ranch. He is also on the Arthur M.
Blank Family Foundation’s board of directors.
Since his start with the AMB Group, Cannon’s leadership has played a part in Mercedes-Benz
Stadium being named the Sports Business Journal Sports Facility of the Year in 2019. In addition
to being the home for the Falcons, the stadium is also home to Atlanta United FC, the Major League
Soccer team that was awarded to Blank in April 2014 and began play in 2017, winning the MLS Cup
in only its second season and being named the 2019 Sports Business Journal Sports Team of the
Year. The facility also hosts other premier sports and entertainment events throughout the year.
Mercedes-Benz Stadium and the city of Atlanta hosted Super Bowl LIII in February of 2019. This
was the first time the city of Atlanta hosted a Super Bowl since 2000.
On top of Super Bowl LIII, Mercedes-Benz Stadium has attracted several marquee events to
the city of Atlanta, such as the 2018 College Football Playoff National Championship, the 2020
NCAA Final Four and many others events, including the National Semifinals of the College Football
Playoff, Chick-Fil-A Kickoff Game, SEC Championship Game and the Chick-Fil-A Peach Bowl.
Earlier in 2018, Sports Business Journal named the Mercedes-Benz Stadium Food & Beverage
Experience the Sports Breakthrough of the Year. The innovative approach to pricing, quality,
value, and selection helped move the Falcons from 18th in the league in 2016 to 1st in the NFL in
2017 for food and beverage. MBS also ranked 1st in Major League Soccer over the same period.
The innovation continues in 2019 as Mercedes-Benz Stadium became the first NFL or MLS
stadium to go cashless, speeding up transactions and shortening waits at concession stands
and merchandise shops, while responding to fans’ feedback and cutting prices on stadium food
down even further to become even more affordable.
Prior to joining AMB Group, Cannon served as president and chief executive officer of Mercedes
Benz USA (MBUSA) and was responsible for leading operations that generated record
sales with annual revenues exceeding $20 billion. During his tenure, MBUSA achieved a first-ever
No. 1 ranking on the American Customer Satisfaction Index and was also lauded as one of the best
places to work by Fortune Magazine five years in a row. Cannon oversaw MBUSA’s successful
headquarters relocation from New Jersey to the metro Atlanta area, in addition to crafting a
sports sponsorship strategy that closely aligned the premium brand with properties reflective of
its category leadership and brand position.
Cannon began his automotive career in 1991 as executive assistant to the president and CEO of
Mercedes-Benz of North America (predecessor to MBUSA). From there, he moved to Stuttgart,
Germany and joined a small team tasked with the development, manufacturing and launch of
the M-Class, the first Mercedes-Benz SUV ever made in, and for this market. Following his time
in Germany, Cannon served as director of marketing for Debis Financial Services (later Daimler
Financial Services). He also served as principal for The Richards Group, one of the largest independent
fullservice advertising agencies in the U.S. before re-joining MBUSA in 2007 where he
served as the vice president of marketing for MBUSA from June 2007 until he was promoted to
president and CEO in 2012.
The National Wrestling Hall of Fame honored Cannon as the organization’s Outstanding American
for 2019. The Hall of Fame’s Outstanding American award is presented to those individuals
who have used the disciplines of wrestling to launch notable careers in other walks of life, such
as science and technology, business and industry, government and the military, and the arts
Cannon graduated with honors from the United States Military Academy at West Point (B.S.,
Economics). He is Airborne Ranger qualified and served as 1st Lieutenant in West Germany during
the fall of the Iron Curtain. During his time in the Army he also served five years as an artillery
Cannon and his wife, Ann, reside in Atlanta and are the parents of nine children.
ATLANTA FALCONS YEARBOOK 2019