Affordable pricing on food and beverage that is comparable to the pricing at local restaurants
or convenient stores; and consistent prices for any event, including the Super Bowl, NCAA
Final Four, concerts or college football games.
Mercedes-Benz Stadium was awarded SportsBusiness Journal’s “Sports Breakthrough of
the Year” Award in 2018 for revolutionizing the industry with its food and beverage program.
In the 2017 NFL’S Voice of the fan survey, Mercedes Benz Stadium ranked No. 1 in food and
beverage program, security screening, and second in Arrival Experience.
The building displays over 200 pieces of artwork on every concourse from 55 artists,
including the iconic Falcon sculpture at the main entrance.
The Oculus: One of the most widely recognized hallmarks of Mercedes-Benz Stadium, the
ocular roof features eight petals weighing in at 500 tons each, that can open/close in about
Window to the City: More than 16 stories high, the Window to the City encompasses more
than 22,664 feet of floor-to-ceiling views of the Atlanta skyline.
The Halo Board: The one-of-a-kind almost six-story and 360-degree HD video halo board is
the largest in the world. Measuring 58 feet by 1075 feet (63,000 square feet) the Halo Board
is three times larger than any display in the NFL.
ATLANTA FALCONS YEARBOOK 2019