CHICK-FIL-A PEACH BOWL 101: A HISTORY OF SUCCESS
As college football’s ninth-oldest bowl game, the Chick-fil-A Peach Bowl has experienced its share of changes over its 52 years. Since the
early challenges following its inception, the Bowl persevered through more than five decades and has become one of America’s premier
bowl games, being selected as one of the six elite games to make up the College Football Playoff.
THE BEGINNING (1967-1986)
After three attempts, a six-man committee appointed by the Lion’s Club of Atlanta received
NCAA certification in 1967 to operate a postseason bowl game, dubbed the Peach Bowl.
The first three contests took place at Georgia Tech’s Grant Field before shifting to Atlanta-Fulton County
Stadium in 1971. Outdoor venues provided the Peach Bowl with its first homes and exposure to the
Atlanta audience, but could not shield them from the frequent cold temperatures and precipitation that
frustrated early crowds.
GAME-CHANGING GROWTH (1986-1996)
Peach Bowl, Inc. began to emerge in the years after a management agreement with the Metro Atlanta
Chamber of Commerce took place in 1986, thanks to an increase in resources devoted to expanding local
sponsorship and promotion of the game.
The 1990s brought a flurry of benchmarks for the Peach Bowl. In 1991, Peach Bowl, Inc. signed a
television contract with ESPN, showcasing the game to a larger national audience. In 1992, the ACC and
SEC signed on to create the first permanent bowl match-up between the rival conferences. The opening
of Atlanta’s Georgia Dome enabled the game to move indoors for the 1992 Peach Bowl, increasing
capacity and boosting team payouts.
The Peach Bowl is
created by the Lion’s
Club of Atlanta.
Georgia Tech’s first appearance results
in a 41-18 loss to Ole Miss. The game
is also the first to take place at Atlanta-
Fulton County Stadium.
LSU defeats Florida State in
the inaugural Peach Bowl.
Future Hall of Fame coaches square off
as Bobby Bowden’s West Virginia squad
tops Lou Holtz and NC State, 13-10.
Commerce creates management
agreement with Peach Bowl, Inc. 1975
Georgia defeats Maryland, 17-16,
in its first Peach Bowl appearance.
Metro Atlanta Chamber of
College Football Hall of Famers Reggie
White and Chuck Long meet in Iowa’s
28-22 victory over Tennessee.
Peach Bowl, Inc. reaches
agreements with the
ACC and SEC to form
the first permanent bowl
matchup between the rival
ESPN agrees to televise the
Bowl to a national audience.
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