INNOVATORS IN COLLEGE FOOTBALL
For Peach Bowl, Inc., college football season lasts all year.
As a driving force in the bowl business, the organization
has positioned itself squarely on the cutting edge of the
industry while successfully establishing a name that
resonates with college football fans throughout the year.
“We are constantly striving to make Peach Bowl, Inc.
relevant year-round in a meaningful and significant way,”
said Gary Stokan, Peach Bowl, Inc. CEO and president.
Stokan has found a way to achieve that goal.
His company created and operates the Chick-fil-A Peach
Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl
Challenge charity golf tournament and also manages the
day-to-day operations of The Dodd Trophy, college football’s
most coveted coach of the year award. In addition, Peach
Bowl, Inc. was the original recruiter and founding sponsor
of the Chick-fil-A College Football Hall of Fame in Atlanta.
For those not familiar with its history, it may come as a
surprise that what stands today as an innovator in college
football once struggled for many years to find its place in
the Atlanta sports scene.
Founded by the Lions Club of Atlanta in 1967, the
organization hosted its first NCAA-sanctioned Peach
Bowl game in Atlanta in 1968. During its formative years,
however, the Peach Bowl struggled to gain traction due to a
long run of poor weather. That all changed when the game
moved inside the Georgia Dome in 1992, along with the
arrival of Chick-fil-A as the title sponsor in 1996.
The first extension to the Peach Bowl, Inc. family of
events came in the spring of 2007 with the inaugural
Chick-fil-A Peach Bowl Challenge charity golf tournament.
The event brings together college coaches and celebrity
alumni partners to compete for scholarship money. This
year, the Chick-fil-A Peach Bowl Challenge featured
12 teams and distributed $831,080 in scholarship and
Spurred by the success of the golf tournament, Peach Bowl,
Inc. looked at other avenues to extend its reach. CEO and
President Gary Stokan sought to recreate the concept of the
Kicking off the 2019 college football season, No. 2 Alabama defeated Duke 42-3 in the Chick-fil-A Kickoff Game at Mercedes-Benz Stadium.
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