The 51st annual Chick-fil-A Peach Bowl featured a top-10 matchup between No. 10 Florida and
No. 7 Michigan. The Gators defeated the Wolverines 41-15 in what was the Bowl’s first Big Ten
versus SEC matchup in 28 years.
2018 TOTAL TEAM PAYOUT
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9.3 MILLION 2018 VIEWERSHIP
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Michigan defeated Florida 3-2 to clinch this
year’s Battle for Bowl Week competition and the
coveted Battle for Bowl Week Championship Belt.
Teams came together to visit Ebenezer Baptist Church
and hear first-hand accounts from civil rights leaders
Dr. C.T. Vivian and Gerald Durley, as well as former
television journalist Monica Pearson.
No. 10 Florida celebrates its first-ever Chick-fil-A
Peach Bowl win after defeating No. 7 Michigan.
One of the premier games in all of college football.
You have two top-10 teams playing each other, I think
it’s as great of an experience as anything you’re going
to do in college football. – Florida Head Coach Dan Mullen
Always had heard about Atlanta and about the reputation
it has for hospitality, but this is at an A plus, plus level
from the Chick-fil-A Peach Bowl.
– Michigan Head Coach Jim Harbaugh
20 SELLOUTS IN 22 YEARS
$48.4 MILLION TOTAL STATE ECONOMIC IMPACT
$3. 26 MILLION DIREC T TA X IMPAC T