WELCOME TO THE CAPITAL OF COLLEGE FOOTBALL
Las Vegas has casinos, Orlando has theme parks, New
Orleans has the French Quarter and Atlanta has…
In no other city is college football so integrated into its
culture like it is in Atlanta. College football lives here.
From high-caliber matchups to open the season at
the Chick-fil-A Kickoff Game, to decades of classic
Chick-fil-A Peach Bowls, and memorable SEC Championship
showdowns, the city hosts
some of the sport’s biggest
games on an annual basis.
Last season alone, the
city hosted three top-10
matchups including a sold-out
Chick-fil-A Kickoff Game in
September (No. 6 Washington
vs. No. 9 Auburn), the SEC
Championship Game in
December (No. 4 Georgia vs. No. 1 Alabama) and the
Chick-fil-A Peach Bowl later that same month (No. 10 Florida
vs. No. 7 Michigan).
“There’s no other city in America that had that number of
highly ranked teams and big events over the last year,” said
Peach Bowl, Inc. CEO and President Gary Stokan. “As a
result, Atlanta saw an unprecedented economic boost and
national exposure from those games.”
It’s no secret that tourism can be an economic engine for a
city, but you’d be hard-pressed to find another market that’s
so reliant on the sport to boost its economy. In fact, three
of the top five largest annual economic drivers for Atlanta
come from college football. That’s quite an impressive stat
for the nation’s fourth-largest convention town.
Since 1999, college football games hosted by Peach Bowl,
Inc. have delivered $1.16 billion in economic impact and
$68.26 million in combined direct state and local tax
revenue generated within metro Atlanta.
Aside from the games themselves, Atlanta is home to the
sport’s national shrine with the Chick-fil-A College Football
Hall of Fame, and also hosts The Home Depot College
Football Awards each December.
But Atlanta’s claim as the “Capital of College Football”
truly stems from a concerted effort from leaders within the
Atlanta sports community to take ownership of a sport that
its residents have valued for generations.
Quarterbacking this effort and playing a major role in
helping shape college football’s presence in Atlanta for
more than 50 years has been Peach Bowl, Inc.
“If there is a major college football event in Atlanta,
Peach Bowl, Inc. has been a big part of it. We reinvented
the Kickoff Game model, earned our way into the New
Year’s Six, delivered a College Football Playoff Semifinal
and created a path to host the National Championship in
Atlanta,” says Stokan. “We also recruited the College
Football Hall of Fame and played a role in bringing the SEC
Championship here. We’ve accomplished a lot over our
history, and look forward to continuing to grow Atlanta’s
reputation as the ‘Capital of College Football’ for decades
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