EVERY GAME MATTERS
The Big 12 is the only conference with 10 teams and no divisions. Every team plays every
other in conference play. And we're the only conference that guarantees a matchup of
its top two teams in its football championship game. In the Big 12, our champion is
determined by who you play, not by who you don't. Every game matters in the Big 12.
Where pride is unlimited, performance is unsurpassed and excitement is unleashed.