HEAD COACH MATT CAMPBELL
Iowa State University
Matt Campbell has changed the culture
and his footprint is all over the success
of the Iowa State football program since
taking over as head coach prior to the
Campbell initiated his rebuilding plan
and laid the foundation by imploring his
team to “Trust The Process.” His team
listened, sparking Iowa State to one of its
most fruitful periods in the history of the
National rankings and bowl berths have become the norm thanks
to Campbell’s leadership. The two-time Big 12 Coach of the Year
(2017, 2018) has led the Cyclones to three-straight bowl games,
yearly appearances in the national rankings and a 23-15 record in
the last three seasons, the second-best three-year stretch in Iowa
State football history.
Campbell’s recent three-year run at ISU has caught the nation’s
attention with their drastic improvement, placing Iowa State
football into the national rankings and the college football
spotlight. Iowa State has appeared in the College Football Playo
Rankings in each of the last three seasons, joining Oklahoma as
the only two Big 12 schools to accomplish that since 2017.
Campbell, who has fostered a player-driven atmosphere with his
contagious personality, owns 26.1 percent of Iowa State’s all-time
victories over ranked teams, defeating six opponents ranked
in the nation’s top-25 since 2017, a total ranking in the top-15
nationally during that span.
Records have been shattered in the Campbell era on o ense
and defense, including total o ense (458.7 in 2019) and sacks (33
in 2018). His teams play with precision on both sides of the ball,
boasting a defense that led the Big 12 in fewest points allowed
(22.9) in 2018 and an o ense that ranked in the top-15 nationally
in yards per play (6.6) in 2019.
Campbell is the fi rst and only coach in Iowa State history to defeat
72 2019 CAMPING WORLD BOWL
every team in the league at least once during his Cyclone tenure
and produced three of Iowa State’s four winning seasons in Big 12
Conference history (1996-present).
Iowa State tied for third in the Big 12 in each of the last two
seasons (2018, 2019), marking only the fourth and fi fth time in the
last 60 years the Cyclones have fi nished third or better in the fi nal
Iowa State’s o ense was the most prolifi c in the history of the
program in 2019, helping the Cyclones tie for third in the Big 12
with a 7-5 overall record and a 5-4 league mark.
School records fell in the following o ensive categories in 2019:
total o ense (5,504), passing o ense (3,820), yards per play
(6.6) and points scored (409). Ten times during the season the
Cyclones generated over 400 yards of total o ense and eight
times Iowa State had more total yards than its opponent.
A win over No. 22 Texas (23-21) on a last-second, walk-o fi eld
goal was Campbell’s sixth victory over a ranked opponent in the
last three seasons, his fi rst over the Longhorns and a signature
win during the season.
The Cyclones appeared in the preseason top-25 for the fi rst
time since 1978 and became one of two schools in the Big 12
(Oklahoma) to make an appearance in the College Football
Playo poll in each of the last three seasons.
The o ense was led by All-Big 12 QB Brock Purdy, who broke
virtually every school passing record, including passing yards
(3,769), total o ense (4,025), completions (295) and passing
Tight end Charlie Kolar was his favorite target, earning All-America
honors and Academic All-America accolades in 2019. He broke the
school record for receiving yards by a tight end with 675.