Al Davis, a true legend, was a maverick, a giant among giants,
a hero, a leader, a mentor and a friend.
He was an innovator, a pioneer with a deep love and passion
for football. His contributions to the game are immeasurable.
Because he dared to dream, his legacy will endure forever through
generations of players, coaches, administrators and fans.
Al Davis was a champion of diversity who maintained the
courage of his convictions, often saying he’d rather be feared
than respected. His loyalty for his team was unmatched, and
that passion we all loved was best exemplified by three of his
famous phrases: “Commitment to Excellence” … “Pride and
Poise” and “Just Win, Baby.”
C O M M I T M E N T
T O E X C E L L E N C E
AL
DAVIS
Davis always said, “The fire that burns the brightest in this
organization is the will to win.” A flame, initially lit by Raiders
legend John Madden in October 2011, now stands at the
Coliseum, continuing to blaze, much like the legacy of the man
who presided over the Raiders for 49 seasons.
Davis rewrote the standard for leadership and his famous Silver
and Black was founded on a series of unshakeable principles.
Said Davis: “What’s important to me, the legacy that we leave,
is the greatness of the Raiders. I wanted to build the finest
organization in professional sports … for all time. I think I’ve
done what I wanted.”
2019 Gameday 13