Raiders In the Community
The Raiders Community Relations department is dedicated to
making a difference within the community. The department
strives to promote the Raiders brand by enriching the lives of
others through outreach programs, initiatives, and partnerships. The
Community Relations department oversees and supports a variety of
community programs, which are primarily focused in the areas of
education, health and fitness, youth football, volunteerism, and civic
involvement. These programs impact tens of thousands of children
and families each year.
Each year the Raiders partner with local school districts and
nonprofits in an effort to promote the importance of education,
academic excellence, and higher learning. In 2018, the Raiders
partnered with organizations such as Girls Inc. of Alameda County,
the Davis Street Family Resource Center, Communities In Schools,
Ronald McDonald House Charities of Greater Las Vegas, Clark County
School District, and the Oakland Unified School District to recognize
local students and educators for their achievements in the classroom
and to promote the pursuit of higher education.
NFL Play 60 is the National Football League’s youth, health and
fitness campaign. Designed to help tackle childhood obesity, PLAY
60 focuses on making the next generation of kids the most active
and healthy by encouraging them to get at least 60 minutes of
physical activity every day. The Raiders implement the Play 60
message through a variety of in-school and after-school programs
– all emphasizing the importance of physical fitness and healthy
lifestyles. In 2018, the Raiders hosted over 65 Raiders Junior
Training Camps at elementary and middle schools in Las Vegas and
Oakland, extending the Play 60 message to over 8,000 children.
USA Football, the sport’s national governing body, leads the game’s
development, inspires participation and ensures a positive experience
for youth and high school athletes. Throughout the year, the Raiders
support a number of USA Football programs, which concentrate on
coaching and parents’ education, concussion awareness, equipment
fitting, Heads Up Football, and heat and hydration.
The Community Relations department works with both current and
former players, as well as other members of the organization, to
participate in community outreach efforts. In 2018, 86 different
Raiders players participated in 49 unique community outreach events.
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