S E N I O R V I C E P R E S I D E N T , S A L E S A N D B R O A D C A S T I N G
Terry Kalna is in his fourth season
as senior vice president of sales and
broadcasting following an 18-year career
in motorsports management. Kalna, a
native of Greensburg, oversees corporate
sales, partnership activation, ticket sales
and premium sales in addition to the
Penguins Radio Network. He is also the
primary contact with AT&T SportsNet, the
Penguins’ local television rightsholder.
Terry spent the previous eight years
as managing director of International
Speedway Corporation, a sister company
to NASCAR that operates 13 racetracks
across the country — including Daytona,
Talladega, Darlington and Richmond.
Terry also has deep connections to hockey.
He has been a member of USA Hockey’s
Marketing Council since 2011 and recently
earned his USA Hockey Level 5 coaching
certification. He played youth hockey in
Greensburg and for the Amateur Penguins
before moving on to prep school hockey at
Tabor Academy and Cranbrook Kingswood
School. He graduated from Hobart College in
1998 with degrees in economics and history.
S E N I O R V I C E P R E S I D E N T , M A R K E T I N G
James Santilli is in his 23rd year with
Penguins organization and his 11th
overseeing the marketing department. He
was promoted to senior vice president in
2018. James is responsible for all aspects of
marketing including brand development, new
media, game presentation, video production,
creative services and fan development. His
primary focus is to ensure the Penguins’
brand is consistently and positively portrayed
across all platforms. He attributes much of
the team’s off-ice success to the creativity,
dedication and talent of the staff along
with a spirit of collaboration across all
departments within the organization.
Under his leadership, the Penguins
have received numerous accolades and
awards, including multiple mid-Atlantic
regional Emmys for In the Room, the team’s
cutting-edge, all-access video series.
Prior to being named VP of marketing in
2008, James was the Penguins’ senior
director of ticketing. In that role, he
managed all facets of ticketing including
premium seating, season ticket, group and
individual game ticket sales and service.
Santilli, a native of Aliquippa, PA,
earned both his BS in Marketing and
his MBA from Duquesne University.
KALNA + SANTILLI