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2016-17 New York Rangers Yearbook

JOHN ROSASCO S e n i o r V i c e P r e s i d e n t , P u b l i c R e l a t i o n s and Player R e c r u i t m e n t John Rosasco is currently in his 29th season with the Rangers and fourth as Senior Vice President, Public Relations & Player Recruitment, after being promoted to the post on September 23, 2013. In his role, Rosasco is responsible for all aspects of the communications activities of the organization, all content and management of the Rangers digital and social media platforms, as well as for the oversight and implementation of all aspects of the team’s player recruitment efforts. He serves as team spokesperson and oversees all media relations functions for the team, including team announcements, traditional team coverage, team publications and photography, and proactive public relations initiatives to non-traditional media outlets. In addition, Rosasco oversees the development and execution of public relations strategies that elevate the Rangers brand both locally and nationally, heighten player awareness and visibility, and support marketing and community relations initiatives. Rosasco is also responsible for all aspects of the team’s NHL player recruitment process, including assisting in the research and evaluation of prospective free agents for the hockey operations staff and team management. Rosasco helps develop and manage all communications materials to be used during the recruitment process. Over his tenure with the Rangers, which began in 1987, Rosasco has served several roles in the public relations department, including as a Statistician, Public Relations Manager, and Assistant Director of Public Relations. He has overseen the team’s public relations department for the last 20 years since being named Public Relations Director in 1996, and was promoted to Vice President in 1998. His role was expanded in 2007 to include all aspects of the team’s player recruitment efforts after being named Vice President, Public Relations & Player Recruitment. He was the Guest of Honor at The John Vanbiesbrouck Pro-Am to benefit the Alan T Brown Foundation in August of 2014.


2016-17 New York Rangers Yearbook
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