Raiders in the Community Gameday MAGAZINE 97 The Oakland Raiders Community Relations department is dedicated to making a difference within the community. The department strives to promote the Raiders brand by enriching the lives of others through outreach programs, initiatives and partnerships. The Community Relations department oversees and supports a variety of community programs, which are primarily focused in the areas of education, health and fitness, youth football, volunteerism and civic involvement. These programs impact tens of thousands of children and families each year. Each year The Oakland Raiders partner with local school districts in an effort to promote the importance of education, academic excellence and higher learning. In 2015, The Oakland Raiders partnered with organizations such as Girls Inc. of Alameda County, Justin Tuck’s R.U.S.H. for Literacy program and the Oakland Unified School District to recognize local students for their achievements in the classroom and to promote the pursuit of higher education. NFL Play 60 is the National Football League’s youth, health and fitness campaign. Designed to help tackle childhood obesity, Play 60 focuses on making the next generation of kids the most active and healthy by encouraging them to get at least 60 minutes of physical activity every day. The Oakland Raiders implement the Play 60 message through a variety of in-school, after-school and web-based programs – all emphasizing the importance of physical fitness and healthy lifestyles. In 2015, The Oakland Raiders hosted over 30 Gatorade Junior Training Camps at local elementary schools, extending the Play 60 message to over 4,500 local children. USA Football, the sport’s national governing body, leads the game’s development, inspires participation and ensures a positive experience for youth and high school athletes. Throughout the year, The Oakland Raiders support a number of USA Football programs which concentrate on coaching and parents’ education, concussion awareness, equipment fitting, heads-up tackling and blocking, and heat and hydration. The Community Relations department works with both current and former players, as well as other members of the organization, to participate in community outreach efforts. In 2015, 83 different Raiders players participated in 84 unique community outreach events across the Nation.
2016 Oakland Raiders Gameday 7
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