Whether you’re new here or from here, we all have one thing in common – we are passionate dreamers. Together, we’ve
all contributed through passion and imagination in building this city into what it is today, a thriving metropolis. Atlanta
sets the standard for hope, resilience, optimism and togetherness. Something others strive to emulate, and values I’m
continually proud to represent.
Atlanta thrives because of her people and whether we’re together physically or virtually, sport will continue to be a unifier.
The Falcons have a proud tradition of bringing people and communities together from all walks of life with a shared passion
for winning football and the intense desire to see a championship caliber team both on and off the field. Football will be
back and when it is, I can promise our Falcons will be stronger than ever, for you, our loyal fans and for our city.
We have weathered many storms throughout history and although the immediate future may feel uncertain, I’m confident
that we will get through this pandemic together and am humbled by the bravery and heroism of our first responders and
As you know, part of our promise as an organization is to listen and respond. It’s at the very core of who we are. Time and
again, we’ve heard you ask for new uniforms over the years, and in the spirit of our core values, we’ve listened to you and
responded with what I know will be an exciting new era of Falcons football. We’ve stayed true to our roots by keeping our
colors and the Falcon bird intact – making it even more prominent than ever before, but delivering a more modern design
that reflects our team, our fans and this great city.
Black has been a part of our history since 1966 and both our fans and players have asked us to bring it back. The “ATL”
moniker is known around the world and we now wear it proudly as our badge of unity, diversity and togetherness. Something
our world needs more of, especially in these tough times.
We’ve gone to great lengths to listen and deliver what you’ve requested. I’m honored to call Atlanta my home and
humbled to represent all of you. As we have before, we will rise up and emerge stronger than ever and I look forward to
seeing all of you cheer on our Falcons this season. Until then, my best wishes for the health and well-being of you and
all those you hold dear.
With sincere gratitude,
Arthur M. Blank
56 ATLANTA FALCONS